Four essantial BlackBerry Leap desings

If the BlackBerry Leap is of interest to you - you may be curious to understand the design of the device. Inspirations, time, quality and more. Thankfully, Donny over at InsideBlackBerry sat down with the designers of the upcoming Leap device, and asked some questions.

Check it out:

The award-winning BlackBerry device portfolio continues to grow, recognized for the balance of modern, minimal design that puts content first. The BlackBerry Leap, announced this month, is the latest in a successful series of all-touch BlackBerry devices. Some of the best design juries in the industry like Red Dot, iF Design and GOOD DESIGN (the oldest and the world’s most recognized program for design excellence worldwide) have praised this portfolio including the BlackBerry Z10, BlackBerry Z3 and BlackBerry Z30.

The BlackBerry Leap was designed with the same principles in mind that helped earn these accolades. The result is a product that looks and feels slim, yet is highly durable with a unique rear pattern to provide full control, even with one hand. The alignment between the finer details, including materials, finishes, and edge-to-edge display creates a composition that reflects harmony, clarity, and care.

Only the Best Receive Recognition

Design experts world-wide award products for their quality, and use the utmost care and attention to evaluate every design element including special cultural aspects. BlackBerry’s global presence allows its designers and focus groups to bring important cultural nuances to each device, ensuring design and software meet the needs of every customer.

When I sat down with the designers of the BlackBerry Leap, I was interested to learn that its rational beauty, for example, is influenced by modernist architecture. Visually-light elements and reflective surfaces, supported by structural frames, unify the form. The minimalist frame allows for an edge-to-edge display and a slim profile. Nothing detracts from the content, letting productivity be the main focus. The back housing with a signature, functional perforated texture has a soft-touch finish providing grip and comfort. Every single detail has been designed to give the user the most productive and uninterrupted experience.

Like the entire BlackBerry portfolio, the BlackBerry Leap is for those who put productivity first. It is for those who covet a 25-hour* battery life, a best-in-class typing experience and security to keep private matters private, yet prefer an all-touch device. It is built to provide ambitious, young professionals on the rise a modern and powerful experience. Quality and elegance is important for this target group in their daily work on a smartphone. The BlackBerry Leap is everything they expect from a BlackBerry with a brilliant 5-inch HD display. To explain their design inspiration further, I grabbed time with Brian Paschke and Younghwan Kim (Kay), separately. Younghwan’s portion of the interview can also be read in Korean!